The BAI Foundation focus lies within championing, educating and developing programs that propel the 1) understanding, 2) visibility, 3) interconnectivity and 4) economic potential of the Orange Economy within the South African and wider African space.
Our objective is to advance the scope of what young Africans can accomplish within the orange economy. Our vision is to become South Africa’s leading platform in developing, showcasing and enabling the growth of bold and impactful African creative voices, entrepreneurs and ecosystems.
The orange economy encompasses the range of economic activities
surrounding creativity, culture & intellectual property. This includes the
production, promotion, distribution and commercialization of sectors of goods,
services & activities within sectors such as film, media, music, comedy, fine
art, fashion, gaming, and design.